Plectrum

The folks behind Ben Sherman have elevated their tastes and materials to create Plectrum, a new way to express their brand message while retaining a sense of authenticity. All of the goods are designed in London, England using vintage-inspired fabrics and sewing techniques. The brand has always had a strong tie to music, so it comes as no surprise that their logo is an actual plectrum, which is small flat tool used to pluck or strum a guitar. This symbolizes originality, creativity and innovation of style. In any given season Plectrum offers variations on their favourites, which are, oxfords, ginghams, several tartan and checked options, and adding bursts of colour.